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Professor A.Y.M. Abdullah has more than 25 years of academic experience as a faculty member of the Institute of Business Administration (IBA) at Dhaka University. Besides being a prolific academic, he is also a renowned entrepreneur who has established a successful business portfolio encompassing a diverse range of industries, including real estate, fisheries, hotels and resorts, import and export, educational institutions, hospitals etc. He is the current Vice-Chancellor of Northern University of Business and Technology Khulna.
Prof. Abdullah obtained his International MBA from Helsinki School of Economics and Business Administration, Finland, currently known as Aalto University, and obtained his Post Doctoral degree from Universiti Malaysia-Perlis. Three of his books: “South Asian Hope SAARC: Will it Survive?” , “Bangladesh RMG Industry: Competitiveness and Productivity” and“Myanmar: The Catalyst to Bridge ASEAN and SAARC”, have been published. He also has over 19 research papers which were published in locally and internationally recognized research journals. He is also a regular contributor in the leading and widely circulated daily newspapers and magazines of Bangladesh.
Prof. Abdullah is the Chairman of the Board of Governors of Northern University Bangladesh Trust and holds the position of Chairperson at Northern International Medical College and Hospital, and Northern College Bangladesh. During his prolific career, he was a member of the Board of Governors of IBA, Dhaka University and served as the Chairman of the Management Development Programme, IBA. During his tenure as the Vice Chairman of Tourism Development Association of Bangladesh, he contributed to developing the national tourism industry. Later on, he utilized his insights in promoting the industry through projects implemented in Cox’s Bazar and St. Martin’s Island.
Dr. Abdullah is the Founder Chairman of Praasad Group of Companies which is a leading corporate group of the country. As a firm believer in actively working for humanity, Dr. Abdullah has founded and spearheaded various non-profit organizations.
Prof. Dr. A.Y.M. Abdullah has facilitated international cooperation in education through forming collaboration arrangements with educational institutions including Visva-Bharati University, University of Calcutta, Rabindra Bharati University, International Islamic University Malaysia, Universiti Putra Malaysia, Universiti Malaysia Perlis and Nantong College of Science and Technology, China.
Post DoctorateOct-2015
Post Doctoral Fellow
Universiti Malaysia-Perlis (Thesis: Myanmar- Bridging ASEAN and SAARC), Kangar, Perlis, Malaysia.
Ph.D 2006
Doctor of Philosophy
IBA, University of Dhaka
International MBA1992
MBA
Helsinki School of Economics and Business Administration (presently known as Aalto University), Finland
MBA 1989
MBA
Institute of Business Administration (IBA), University of Dhaka, Bangladesh.
IBA2008-Present
Professor
Institute of Business Administration (IBA), University of Dhaka, Dhaka, Bangladesh
IBA2005-2008
Associate Professor
Institute of Business Administration (IBA), University of Dhaka, Dhaka, Bangladesh
IBA1997-2005
Assistant Professor
Institute of Business Administration (IBA), University of Dhaka, Dhaka, Bangladesh
IBA 1993-1997
Lecturer
Institute of Business Administration (IBA), University of Dhaka, Dhaka, Bangladesh
Areas of Teaching
* International Business * International Marketing Management * Marketing Management * Strategic Marketing
Workshops & Training
Attended significant numbers of workshops and training held in both home and abroad, notable among them are organized/sponsored by AMDISA, ITC/UNDP-Geneva, ITC/UNDP-Dhaka and WISE Workshop under the Qatar Foundation, Doha.
Honors, Awards and Grants
2003-2005
Arthakantha Business Award
Awarded by: Arthakantha
Awarded for: Special contributions to the development of the tourism sector in Bangladesh
1993
Best performer in the AMDISA program
Awarded by: The President of Bangladesh
Awarded for: Entrepreneurship Training and Workshop
1992
Finnish Govt. Scholarship
By: The University of Texas at Austin
For: to Study at University of Texas at Austin, USA
1981-1982
College Blue and Best All Round Cadet
By: Jhenidah Cadet College, Jhenidah, Bangladesh
For: Best All Round Cadet
1980
Placed in the Combined Merit List of Secondary School Certificate (S.S.C) Examination
Awarded by: Jessore Education Board, Bangladesh
Awarded for: Exceptional results in national level in Secondary School Certificate examinations
Numerous consultancy works have been done under private sponsorships as well as projects funded by USAID, World Bank, Asian Development Bank, private NGOs and Local Business Enterprises.
Excellent communication skills in Bengali and English
Europe, North America, Middle East, East Asia and South Asia, most prominently U.K, Finland, Sweden, Norway, Russia, Latvia, USA, U.A.E, India, Nepal, Japan, Saudi Arabia, Malaysia, Singapore, Thailand, Bahrain, Italy, Qatar, Germany, Australia and others.
A diverse and global education has helped in being an excellent communicator of cultural exchange as well as developing trade and commerce between countries for successful international business endeavors. An extremely strong network is maintained within the society because of effective interpersonal communication. A well placed personality and well respected within the business and education community. Being a widely traveled person and having extensive knowledge on market and trades of different industry is highly capable to promote business.
A) Chairman, Board of Governors, Northern University Bangladesh (NUB) Trust, Dhaka, Bangladesh
Short Description
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.
B) Chairperson, Northern International Medical College & Hospital, Dhaka, Bangladesh
Short Description
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.
A) Chairman, Editorial Board of Bishwabidalay Porikrama (A nationwide circulated fortnightly magazine), Dhaka, Bangladesh
Short Description
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.
B) Chairman, Editorial Board of The Daily Vorer Pata, The Daily National Newspaper
Short Description
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.
Life & Hope Foundation, Dhaka, Bangladesh
Abstract
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.
Research & Published
Numerous articles/research works on RMG Industry in Bangladesh, SAARC, Productivity, Effectiveness of Marketing Communications etc. were published in different recognized university research journals such as AIUB Journal of Business & Economics (AJBE), Dhaka University Journal of Business Studies, Journal of Business Administration, IBA, Dhaka University Journal of Marketing etc. Published articles include the following:
Books Printed in both English and Bengali with two editions in English.
Short Description
A book which is presumably a work of huge magnitude expressing the immense potential of SAARC, one of the strongest associations of economic cooperation in the world. Printed in both English and Bengali with two editions in English.
Bangladesh RMG Industry: Competitiveness and Productivity
Published By, Scholars Publishers (2007)
Books Printed in English.
Short Description
An insightful publication focusing on the productivity and competitiveness of the Readymade Garments (RMG) sector of Bangladesh.
Myanmar: The Catalyst to Bridge ASEAN and SAARC
Published By, Penerbit Universiti Malaysia Perlis(2015
Books Printed in English.
Short Description
This book provides an insight into the nation of Myanmar and its economic potential and how it can play a major role in facilitating cooperation between the economic blocks of ASEAN and SAARC.
Growth History of Textile & RMG Industries: MFA Impact Analysis in the Perspective of Bangladesh
Published By, Name
Journals January 2008, the AIUB Journal of Business & Economics.
Growth History of Textile & RMG Industries: MFA Impact Analysis in the Perspective of Bangladesh, January 2008, the AIUB Journal of Business & Economics.
Level of Labor Productivity in Intra RMG Factories
Published By, Name
Journals December 2015, Dhaka University Journal of BUSINESS STUDIES, Vol. XXVI, No. 2.
Level of Labor Productivity in Intra RMG Factories
Productivity Development is a very crucial way out to meet the Post Multi Fiber Agreement Challenges for Bangladesh
Published By, Name
Journals July & Oct 2005, Journal of Business Administration, IBA, Vol. 31, No. 3 & 4.
Productivity Development is a very crucial way out to meet the Post Multi Fiber Agreement Challenges for Bangladesh
Labor Productivity and Wastage: The two sides of a coin-Bangladeshi RMG Perspective
Published By, Name
Journals August 2005, The AIUB Journal of Business and Economics (AJBE), Vol. 4, No. 2
Labor Productivity and Wastage: The two sides of a coin-Bangladeshi RMG Perspective
Productivity Variables of the RMG workers of Bangladesh
Published By, Name
Journals 2005, BIMR Journal of Marketing & Research
Productivity Variables of the RMG workers of Bangladesh
Overcoming the constraints faced by the RMG sector
Published By, Name
Journals Dec 2004, (Published in 2006,) A journal of Business Administration Discipline, Khulna University, Vol 4, No. 1 & 2.
Overcoming the constraints faced by the RMG sector
Post Multi Fiber Agreement Era & Bangladesh RMG Sector
Published By, Name
Journals July & October 2004, Journal of Business Administration, IBA, Vol. 30, No. 3 & 4.
Post Multi Fiber Agreement Era & Bangladesh RMG Sector
Effectiveness of Outdoor Advertisement in Dhaka City
Published By, Name
Journals June 2004 (Published in Dec ’05), D U. Journal of marketing, Vol. No. 7.
Effectiveness of Outdoor Advertisement in Dhaka City
An Empirical Study on Capital Structure of the Companies Listed on the Dhaka Stock Exchange
Published By, Name
Journals January and April 2004, Journal of Business Administration, IBA, Vol. 30, No. 1 & 2.
An Empirical Study on Capital Structure of the Companies Listed on the Dhaka Stock Exchange
Chrismatex International
Published By, Name
Journals 1998, International Trade Centre, UNCTAD / WTO (sponsored & published by ITC/UNDP, Geneva)
Chrismatex International
International Trade Implications and Future of Ready-Made Garments Sector of Bangladesh
Published By, Name
JournalsJuly & October 1997, Journal of Business Administration, IBA, Vol. 23, No. 3 & 4.
International Trade Implications and Future of Ready-Made Garments Sector of Bangladesh
Food and Drug Adulteration Practice in Bangladesh: Nature, Extent and Associated Diseconomies
Published By, Name
JournalsJanuary & April 1997, Journal of Business Administration, IBA, Vol. 23, No. 1 & 2.
Food and Drug Adulteration Practice in Bangladesh: Nature, Extent and Associated Diseconomies
Measures to be taken to make the RMG Sector more competitive to meet the post MFA challenges
Published By, Name
JournalsDecember 2004, Dhaka University Journal of BUSINESS STUDIES, Vol. XXV, No. 2.
Measures to be taken to make the RMG Sector more competitive to meet the post MFA challenges
India’s Interest and Influence in Marketing the Trade Liberalization Process between the SAARC countries
Published By, Name
JournalsAugust 2008, the AIUB Journal of Business & Economics.
India’s Interest and Influence in Marketing the Trade Liberalization Process between the SAARC countries
Labour Force is the only Dominant Factor of Production in the Ready Made Garments (RMG) Industry in Bangladesh
Published By, Name
JournalsJan-June 2008, Journal of Business and Technology (Dhaka),Faculty of Business, Northern University Bangladesh.
Labour Force is the only Dominant Factor of Production in the Ready Made Garments (RMG) Industry in Bangladesh
RMG sector of Bangladesh after 2005
Published By , Name
Newspapers And MagazinesBusiness Writings In Newspapers And Magazines 2005
Short Description
Communicating to the International Arena: Matching Advertising Strategy to Product Strategy
Published By , Name
Short Description
Persuasive force of Marketing and Impact on the Human World
Published By , Name
Short Description
Exploiting the Human Desire
Published By , Name
Short Description
Marketers Move While Earth Burns
Published By , Name
Short Description
Investment Opportunities for Finnish venture Capitalist in Bangladesh
Published By , Name
Short Description
Importance of test marketing in Least Developed countries
Published By , Name
Short Description
Problems and prospects of Sea Shipping in Bangladesh
Published By , Name
Short Description
The Role of Private Universities in the Higher Education sector
Published By , Name
Short Description
Democratization of Higher Education in Bangladesh
Published By , Name
Short Description
Setting Priorities in managing Private university education in Bangladesh
Published By , Name
Short Description
The need to increase grants from the Government for Higher Education in Bangladesh
Published By , Name
Short Description
Utilizing the Resources of Private Universities: Is Digitalization or a Permanent Campus more Important?
Published By , Name
Short Description
Studying Overseas: A Major Loss of Resources
Published By , Name
Short Description
Business & Entrepreneurial
Serving as Chairperson of Praasad Group of Companies that consists of the following companies:
Business & Entrepreneurial Capacity
Present1996
PRAASAD NIRMAN LTD
A prominent and well reputed real estate company in operation since 1996. With over 22 years experience already handed over 30 real estate projects including luxurious residential complexes and top notch commercial establishment, primarily focused on serving the upper end client segment having business interests in both Dhaka and Chittagong.
Present2002
PRAASAD PARADISE LTD.
A Pioneer in promoting Cox’s Bazaar and St. Martin as tourist spots. Under this company, one 3 Star hotel and resort at Cox’s Bazaar and one motel at St. Martin Island has been constructed, with future projects earmarked for the Bandarban area in the Chittagong Hill Tracts and the Sundarbans which is the largest mangrove forest in the world.
Present1993
SUNDARBAN SCIENTIFIC SHRIMP CULTURE LTD.
An export oriented company operating in the Satkhira region that deals with shrimp culture projects scientifically prepared to be of the highest and finest quality.
Present2006
BENGAL SCIENTIFIC SHRIMP CULTURE LTD.
An export oriented company operating in the Satkhira region that deals with shrimp culture projects scientifically prepared to be of the highest and finest quality.
Present2006
A.Y.M SYNERGY DEVELOPMENT LTD.
Set up for conducting trade with Malaysia.
Present2003
SAIKAT SUNDARBAN HOTEL LTD
A proposed 5 star hotels and amusement resort in Cox’s Bazaar that is under construction with joint venture investment from abroad - the hotel will be equipped with luxurious complex with 5 star class service suites and its own water theme park.
Present2009
ABASHAN NIRMAN LTD.
A real estate company established in 2009 to mitigate the residential demand throughout the country and primarily focused on proving aid towards small-scale apartment projects meant mainly for serving the upper middle and middle class segment of the country.
Present1994
SYNERGY DEVELOPMENT LTD.
A joint venture started in 1994 with Finland and Sweden for exporting exclusive winter garments to the Scandinavian countries.
Present1999
BENGAL JAPAN INTERNATIONAL DEVELOPMENT LTD.
A business oriented company formed in association with Japanese counterparts dealing with import and export.
Present2009
LIFE AND HOPE FOUNDATION
A non-profit organization to (a) Health Support and Hospital Services for the poor people, (b) Education Services to the nation and (c) Life Saving Activities in the humanitarian ground.
Present2002
NORTHERN UNIVERSITY BANGLADESH
Northern University Bangladesh (NUB) is a government approved private university in Bangladesh, founded on
17th October, 2002. It is managed by Northern University Bangladesh Trust (NUBT). The members of the Board of
Trustees are the renowned academicians and business entrepreneurs with a view to imparting world class
education to our students that would equip them with skills and innovations.
Present2005
NORTHERN INTERNATIONAL MEDICAL COLLEGE HOSPITAL (NIMCH)
Northern International Medical College Hospital (NIMCH) is a 290 bed, multi-specialty tertiary care hospital. We commenced operations in June 2005 and since then have been a familiar, trusted and comforting presence to the healthcare needs not only of the immediate community but also of patients from different part of the country. It has been sets up all the policies to ensure support and enhancement of the quality of the health services provided to the patients, through the identification and determination of the vision, message, values, objectives, guiding philosophy and the mechanism of work.
Present2001
NORTHERN COLLEGE BANGLADESH
Northern College Bangladesh (NCB), affiliated under Board of Intermediate & Secondary Education, Dhaka, and National University Gazipur is a venture of NUBT.
Present2005
NORTHERN REAL ESTATE LTD
NRELTD was created to make an impact in the real estate industry through redefining finest living by providing innovative and creative solutions that will maximize the value for the money spent by our clients.
Corporate Social Responsibilities
Corporate Social Responsibilities With Malaysian Counterparts
Responsibilities
16-Jan2016
Navigation Eradication of Poverty
Organize Seminar on "Navigation Eradication of Poverty" by Dato' Seri Dr. Zambry Abdul Kadir, The Honorable Chief Minister of Perak, Malaysia, at NUB on 16th January 2016
13-Jan2016
Trust signed the LOI
Signed an Letter of Intent (LOI) between Northern University Bangladesh and Universiti Malaysia Perlis (UniMAP); signed by Brigadier General Datuk Professor Emeritus Dr. Kamarudin Hussin, Honorable Vice Chancellor of UniMAP & from Prof. Dr. Abu Yousuf Md. Abdullah, Chairman NUB Trust signed the LOI.
01-032015
MEDICAL CAMPAIGN
MEDICAL CAMPAIGN by Institut Jantung Negara (IJN) in partnership Collaboration with Northern International Medical College Hospital (NIMCH);
You can find me at my office located Praasad Trade Centre (10th Floor), 6 Kemal Ataturk Avenue, Banani C/A, Dhaka 1213. I am at my office every day from 10:30 am until 08:00 pm, but you may consider a call to fix an appointment.
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Corporate Social Responsibilities
Corporate Social Responsibilities With Malaysian Counterparts
Responsibilities
Navigation Eradication of Poverty
Organize Seminar on "Navigation Eradication of Poverty" by Dato' Seri Dr. Zambry Abdul Kadir, The Honorable Chief Minister of Perak, Malaysia, at NUB on 16th January 2016
Trust signed the LOI
Signed an Letter of Intent (LOI) between Northern University Bangladesh and Universiti Malaysia Perlis (UniMAP); signed by Brigadier General Datuk Professor Emeritus Dr. Kamarudin Hussin, Honorable Vice Chancellor of UniMAP & from Prof. Dr. Abu Yousuf Md. Abdullah, Chairman NUB Trust signed the LOI.
MEDICAL CAMPAIGN
MEDICAL CAMPAIGN by Institut Jantung Negara (IJN) in partnership Collaboration with Northern International Medical College Hospital (NIMCH);